Klos / Professional work
Keep your business moving.
I worked on Meta advertising and creative for Klos. I used business-focused messages to keep the company’s IT services clear and recognizable across different placements.
Meta campaigns, copy & service-focused creative
The audience
Business visitors who explored a Klos service page but have not made an inquiry.
Why I took this approach
I gave support, security, and continuity their own visual focus. That helped each piece explain one reason to consider Klos instead of fitting the entire service list into every ad.
The creative
Support & security messages.
My contribution
How I handled it.
I created coordinated variations and monitored campaign engagement. The creative stayed consistent with the brand while giving each message its own hierarchy and call to action.
Outcome
The campaign creative gave Klos a connected set of business IT messages for paid social.
My takeaway
A variation should add a reason to pay attention. Repeating the same design with a new headline is not always enough.