Every decision makes the franchise.
Sunday Franchise is a football video game concept about building a team over several seasons. I wanted it to feel sharp and competitive.
Self-initiated concept · Logo / Colors and type / Mockups
The logo.
I used angled letters and a compact SF symbol. The forward lean gives the name the energy of sports graphics.
I kept the shape and spacing consistent across the full logo and the smaller symbol.
Putting it to use.
I used a game cover, roster and draft screen, launch graphics, and collector items. The supporting clothing and passes fit the football setting.
Application mockups · Select an image to take a closer look.
Take a closer look.
The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.
Self-initiated concept. Includes presentation mockups.