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Branding & visuals / Fictional concept

Stillwake

A slower start. A brighter cup.

Coffee with a slower rhythm.

Stillwake is a coffee brand concept. I wanted it to feel warm and familiar, like a good neighborhood café. I worked on the logo, packaging, and the smaller things people use with their morning coffee.

Stillwake identity overview
Stillwake identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

I chose teal and cream, with terracotta and sage for variety. The softer colors leave room for the coffee names and tasting notes.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I put the brand on coffee bags, cups, menus, and subscription packaging. Each piece has a clear job, and the cup symbol ties them together.

Application mockups · Select an image to take a closer look.

Neighborhood café
Neighborhood caféEnlarge ↗
Coffee bags and subscription delivery
Coffee bags and subscription deliveryEnlarge ↗
A quiet morning coffee ritual
A quiet morning coffee ritualEnlarge ↗
Café menu and wholesale coffee brochure
Café menu and wholesale coffee brochureEnlarge ↗
Takeaway cups and pastry carrier
Takeaway cups and pastry carrierEnlarge ↗
Cup icon applied to a ceramic pour-over dripper
Cup icon applied to a ceramic pour-over dripperEnlarge ↗
Brand name embroidered on a café apron
Brand name embroidered on a café apronEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.