Common Stem | Brand Identity Design

Flowers for the everyday.

Common Stem is a flower studio concept for everyday bouquets and small celebrations. I wanted the brand to have personality while letting the flowers stand out.

Common Stem identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I worked a stem and two leaves into the C and S. The curves connect the letters and give the logo a softer feel.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Plum gives the brand a color people can recognize. Peach, sage, and pale rose sit well beside different flowers.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I designed wraps, care cards, sleeves, and delivery packaging. They carry the same look from receiving the flowers to taking care of them at home.

Application mockups · Select an image to take a closer look.

Flower wrapping and printed materialsEnlarge ↗

Delivery box, tissue, and care cardEnlarge ↗

Flower studio window and hanging signEnlarge ↗

Wedding brochure and consultation folderEnlarge ↗

Bouquet wrap, gift card and care tagEnlarge ↗

Botanical icon pressed on a florist’s tool sleeveEnlarge ↗

Brand name on a reusable flower delivery toteEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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