A personal library that grows with you.
Shelfmark is an app concept for keeping track of books, reading progress, and notes. I wanted it to feel familiar to someone who enjoys a physical book.
Self-initiated concept · Logo / Colors and type / Mockups
The logo.
I folded a bookmark into an S. It ties the name to saving your place without needing a detailed book illustration.
I kept the shape and spacing consistent across the full logo and the smaller symbol.
Putting it to use.
I showed the reading library on a phone beside a book, then used bookmarks, notes, and a bookshop poster to support it. The poster introduces a reading app, so it does not suggest a separate club.
Application mockups · Select an image to take a closer look.
Take a closer look.
The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.
Self-initiated concept. Includes presentation mockups.