Rivalry Road | Brand Identity Design

A season with something to prove.

Rivalry Road is a college football video game concept built around recruiting, rivalries, and the season. I wanted the game to have its own identity above the different fictional teams.

Rivalry Road identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I put two football helmets face to face. The mirrored shapes make the rivalry clear, and the bold lettering fits the sport.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Burgundy, cream, gold, and navy give it a college football feel. The game branding stays consistent while the teams can use their own colors.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I used a game cover, a recruiting and team menu, launch graphics, and collector pieces. The screen shows the game idea; the scarf and packaging support it.

Application mockups · Select an image to take a closer look.