Aftertone | Brand Identity Design

A festival with a visual pulse.

Aftertone is an electronic music and visual arts festival concept. I wanted it to look bold on a poster and stay clear on tickets and schedules.

Aftertone identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I built a heavy lowercase a with an opening set off to one side. It gives the brand a simple shape that works at different sizes.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Coral is the main color. Charcoal, white, and lavender give schedules and directions quieter places to sit.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I used posters, wristbands, tickets, schedules, and venue signs. Big headlines grab attention, while the smaller details help people get around.

Application mockups · Select an image to take a closer look.

Festival posters and printed materialsEnlarge ↗

Stage backdrop and screen graphicsEnlarge ↗

Festival entrance and directional signsEnlarge ↗

Festival program, map and wristbandsEnlarge ↗

Festival merchandise boothEnlarge ↗

Logo on a reusable festival earplug caseEnlarge ↗

Brand name on a festival crew waist bagEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.