A furniture store that feels like home.
Loophome is a furniture store concept. I wanted it to feel comfortable and welcoming, with branding that lets the furniture lead.
Self-initiated concept · Logo / Colors and type / Mockups
The logo.
I used a looping line to make a chair. The rounded letters follow the same soft shape.
I kept the shape and spacing consistent across the full logo and the smaller symbol.
Putting it to use.
I explored store signs, furniture tags, a catalog, and delivery packaging. The look stays consistent from browsing to bringing something home.
Application mockups · Select an image to take a closer look.
Take a closer look.
The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.
Self-initiated concept. Includes presentation mockups.