SNMC / Professional work
Before the keys, a few good questions.
I created homebuyer marketing content to make mortgage topics easier to understand. I used social graphics and supporting materials to turn big questions into smaller, clearer explanations.
Educational content, copy & campaign design
The audience
First-time buyers who are interested in homeownership but unsure what to ask.
Why I took this approach
I kept each piece focused on one question. Short social content introduced the topic, while the guide gave people more room to prepare for a conversation with a loan officer.
The creative
Guide / questions before the keys.
My contribution
How I handled it.
I carried the same message across the graphics and supporting copy. Clear headings and simple visual cues helped people find the information without reading a wall of text.
Outcome
The work gave loan officers educational content to use alongside their conversations with prospective buyers.
My takeaway
The most useful education helps someone ask a better question. It does not need to explain the entire mortgage process in one graphic.