SNMC / Professional work
A local answer to your next mortgage question.
I worked on mortgage lead generation through paid search, connecting the ad message with a clear inquiry experience. My focus was helping someone find the right information and reach a loan officer.
Search marketing, ad copy & landing-page creative
The audience
Homebuyers actively searching for a local mortgage professional, rather than browsing general home inspiration.
Why I took this approach
I used straightforward mortgage language because people searching for a lender already have a question in mind. The ad and page needed to answer that same question without making visitors dig for the contact option.
The creative
Landing page / desktop and mobile.
My contribution
How I handled it.
I worked across the ad copy, landing-page content, and lead-generation experience. I kept the message specific and the contact step easy to find, especially on mobile.
Outcome
The work brought the search message and inquiry experience together around one clear action: speaking with a loan officer.
My takeaway
Search creative has very little room to earn trust. Clear wording and a relevant destination matter more than adding another selling point.