Klos / Professional work
Business IT. Handled.
I worked on Google Ads and lead-generation creative for Klos, a business IT services company. I connected the service message with a clear path to an inquiry.
Google Ads, copy & lead-generation creative
The audience
South Florida businesses looking for ongoing IT support, with an owner or operations lead evaluating providers.
Why I took this approach
I made the business audience clear from the start. Someone looking for managed IT needs to understand the support Klos provides, rather than mistake the offer for consumer computer repair.
The creative
Business IT landing page.
My contribution
How I handled it.
I worked across search copy and the website experience, keeping the service language consistent. I used campaign performance and lead-generation reporting to support ongoing optimization.
Outcome
The work connected paid search with Klos’s business IT offering and the website’s inquiry path.
My takeaway
The ad needs to qualify the interest as well as attract it. Clear service language helps the right businesses recognize the offer.