Shiftwell | Brand Identity Design

Make the working week easier to follow.

Shiftwell is a scheduling app concept for teams. It brings availability, shift swaps, and approvals together. I wanted it to feel organized without feeling cold.

Shiftwell identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I used two arrows folded into an S. The shape connects the name with people swapping shifts.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Teal, mint, white, and lilac keep the schedule clear. The lighter colors help separate shifts without making the screen busy.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed the weekly schedule and a shift swap on a tablet. The printed guide, cards, and folder support those same tasks.

Application mockups · Select an image to take a closer look.

Team schedule and shift swap requestEnlarge ↗

Shift exchange request pad and team badgeEnlarge ↗

Staff breakroom scheduling campaignEnlarge ↗

Manager scheduling field guideEnlarge ↗

Scheduling guide folderEnlarge ↗

Magnetic shift markerEnlarge ↗

Weekly availability padEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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