A calmer transition between hot and cold.
Serein Bathhouse is a sauna and cold plunge studio concept. I wanted the brand to feel calm and make a first visit feel easy.
Self-initiated concept · Logo / Colors and type / Mockups
The logo.
I used two flowing shapes to suggest water and the change between hot and cold. The space between them keeps the logo light.
I kept the shape and spacing consistent across the full logo and the smaller symbol.
Putting it to use.
I explored brochures, membership cards, towels, robes, packaging, and signs. The same small symbol connects them throughout a visit.
Application mockups · Select an image to take a closer look.
Take a closer look.
The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.
Self-initiated concept. Includes presentation mockups.