Roam Together | Brand Identity Design

Make room for everyone’s adventure.

Roam Together is a group trip planning app concept. I wanted it to feel friendly from the first idea to the final itinerary.

Roam Together identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I used two ribbons coming together to show separate plans becoming one trip. Rounded lettering keeps the name approachable.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Blue leads, with pale green, sand, and dark green around it. The softer colors leave room for photos and trip details.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed the shared planner alongside a travel journal, then carried the brand into an event display, travel guides, and luggage pieces. The objects fit the trip without having to explain the whole app.

Application mockups · Select an image to take a closer look.

Shared trip planner and travel journalEnlarge ↗

Shared itinerary cardEnlarge ↗

Trip planning demo at a travel eventEnlarge ↗

Group travel planning guideEnlarge ↗

Trip wallet and luggage tag setEnlarge ↗

Logo on a luggage strapEnlarge ↗

Group meeting-point signEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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