Ramble Field Co. | Brand Identity Design

A brand for everyday adventures.

Ramble Field Co. is an outdoor gear concept for local trails and weekend trips. I wanted it to feel useful and easy to approach.

Ramble Field Co. identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I built an R around the turns of a trail. The sharp angles give it a strong shape for small tags and patches.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Green and ochre come from the outdoors. I kept the type simple so gear details and route notes are easy to read.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I tried the logo on gear tags, notebooks, a tote, and trail posters. The supporting pieces fit the kind of things someone might take on a walk.

Application mockups · Select an image to take a closer look.

Outdoor gear and printed materialsEnlarge ↗

Woven patch, gear tag, and field kitEnlarge ↗

Outfitter storefront and trail displayEnlarge ↗

Field guide and seasonal catalogEnlarge ↗

Equipment packaging and care labelsEnlarge ↗

Logo on a waterproof trail drybagEnlarge ↗

Brand name on a trail first-aid pouchEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.