Peel Club | Brand Identity Design

A soda brand with some zest.

Peel Club is a citrus soda concept. I wanted it to feel bright, fun, and easy to spot on a shelf.

Peel Club identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I turned the end of Peel into a curl of citrus skin. The name does most of the work, so it does not need a separate symbol.

Wordmark shape and final logoEnlarge ↗

I kept the spacing and the openings clear so the lettering holds together at different sizes.

Primary, reversed, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Orange, yellow, lime, and pink give the flavors their own colors. White keeps the labels open, and dark text stays readable.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the nameEnlarge ↗

I applied the logo to cans, multipacks, fridge graphics, coasters, and posters. Larger pieces give the lettering more room to play.

Application mockups · Select an image to take a closer look.

A bright citrus soda lineupEnlarge ↗

Multipacks designed for the shelfEnlarge ↗

A cold-drink displayEnlarge ↗

Tabletop materials for a shared drinkEnlarge ↗

A citrus-led launch campaignEnlarge ↗

Branded insulated cooler for outdoor samplingEnlarge ↗

Brand name on reusable soda tumblersEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.