← Branding & visuals

Branding & visuals / Fictional concept

Pawpath

Every little care, together.

A shared routine for a loved companion.

Pawpath is a pet care app concept for routines, appointments, records, and sharing tasks. I wanted it to feel friendly and easy to use every day.

Pawpath identity overview
Pawpath identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

Plum gives the app a clear main color. Cream, peach, and pale green keep reminders and care information soft and readable.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed the app on a phone and tablet at home, with printed care materials as supporting pieces. The screens show shared tasks and records so the brand reads as a care organizer.

Application mockups · Select an image to take a closer look.

Pet care app with daily tasks and reminders
Pet care app with daily tasks and remindersEnlarge ↗
Pet appointment reminder card
Pet appointment reminder cardEnlarge ↗
Shared care and pet records on a tablet at home
Shared care and pet records on a tablet at homeEnlarge ↗
Pet care handbook
Pet care handbookEnlarge ↗
Pet owner welcome packet
Pet owner welcome packetEnlarge ↗
Vet and sitter contact magnet
Vet and sitter contact magnetEnlarge ↗
Pet records pouch
Pet records pouchEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.