Paloma Picturehouse | Brand Identity Design

An identity for a night at the cinema.

Paloma Picturehouse is an independent cinema concept. I wanted it to have its own personality while leaving room for each film.

Paloma Picturehouse identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I combined a bird with a row of folded shapes that suggest film frames. The gaps give it a sense of movement.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Dark blue and red make a strong pair. White space keeps programs clear and lets film titles stand out.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I used posters, programs, tickets, membership pieces, and snack packaging to show the brand across a night at the movies.

Application mockups · Select an image to take a closer look.

Evening marquee and cinema entranceEnlarge ↗

A film season across three street postersEnlarge ↗

Tickets and membership materials at the box officeEnlarge ↗

A printed program for an independent film seasonEnlarge ↗

Concession packaging designed for a night at the moviesEnlarge ↗

Cinema usher cap with the standalone bird symbolEnlarge ↗

Wordmark on a director chair for film Q&A eventsEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.