Oddform Objects | Brand Identity Design

Everyday objects with a little personality.

Oddform is a concept for 3D-printed desk and home accessories. I wanted the branding to share the playful shapes of the products.

Oddform Objects identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I joined the o and f into one rounded shape. It feels like a small object itself and works well on a label.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Charcoal, lilac, pale lime, and white give the objects room to stand out. I kept the supporting type simple for product details and instructions.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I made boxes, labels, care cards, and launch graphics. The packaging introduces the object, and the instructions help after it is opened.

Application mockups · Select an image to take a closer look.

Useful objects with an unexpected shapeEnlarge ↗

Retail boxes built around the productEnlarge ↗

A small studio shop for everyday objectsEnlarge ↗

Catalog pages and material samplesEnlarge ↗

Clear instructions and protective product sleevesEnlarge ↗

Logo on a reusable accessory dust pouchEnlarge ↗

Brand name on a recycled felt desk matEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.