Morrowbyte Games | Brand Identity Design

An identity for worlds worth exploring.

Morrowbyte is an independent game studio concept. I wanted a logo that could introduce different games and still feel like the same studio.

Morrowbyte Games identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I combined a moth, an open book, and a small star. They connect the idea of stories with finding something new.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Dark blue gives the studio a steady base. Peach and pale teal add light, and the serif lettering gives it a storybook feel.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I explored a studio intro, game artwork, announcement graphics, a pin, and a player guide. The studio logo stays the same while the games can have their own look.

Application mockups · Select an image to take a closer look.

Studio identity and game collectionEnlarge ↗

Collector box, field guide, and enamel pinEnlarge ↗

Studio showcase and event displayEnlarge ↗

Launch press kit and art bookletEnlarge ↗

Studio merchandise retail collectionEnlarge ↗

Moth icon on a controller travel caseEnlarge ↗

studio wordmark on a press-mailer envelopeEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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