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Branding & visuals / Fictional concept

Hearthwild

A little wild. A place to belong.

Make a life at your own pace.

Hearthwild is a farming and village video game concept. I wanted it to feel warm, relaxed, and worth spending time in.

Hearthwild identity overview
Hearthwild identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

Green, cream, yellow, and clay come from the game's outdoor setting. The softer colors help keep the look welcoming.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed a farming screen, game cover, artwork, and collector pieces. The printed book and pouch add to the world while the screen makes the game clear.

Application mockups · Select an image to take a closer look.

Game cover with original village artwork
Game cover with original village artworkEnlarge ↗
Collector canvas pouch and seed token
Collector canvas pouch and seed tokenEnlarge ↗
Farming game screen
Farming game screenEnlarge ↗
Village artwork book
Village artwork bookEnlarge ↗
Seed-library inspired collector box
Seed-library inspired collector boxEnlarge ↗
Hearthwild symbol on a cozy camp mug
Hearthwild symbol on a cozy camp mugEnlarge ↗
Brand name on a canvas merchandise tote
Brand name on a canvas merchandise toteEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.