Gather Local | Brand Identity Design

Find a reason to get out together.

Gather Local is an app concept for finding things to do nearby. I wanted it to feel friendly and make a small local event worth noticing.

Gather Local identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I arranged four people around an open center. It gives the idea of gathering a simple shape.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Orange, cream, yellow, and purple keep it warm and lively. Event names and dates get enough space to be read quickly.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed nearby events on a phone, then used tickets, posters, and neighborhood guides as supporting pieces. They connect the app with the places people might use it.

Application mockups · Select an image to take a closer look.

Nearby events app and a local event ticketEnlarge ↗

Organizer pass and community-event wristbandEnlarge ↗

Community noticeboard event-discovery campaignEnlarge ↗

Local weekend pocket guideEnlarge ↗

Neighborhood welcome packetEnlarge ↗

Local market toteEnlarge ↗

Weekend market sidewalk signEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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