← Branding & visuals

Branding & visuals / Fictional concept

Crownfall

Power never stands still.

An empire is a series of choices.

Crownfall is a strategy board game concept about rival kingdoms and changing power. I wanted the identity to feel serious enough for the setting and clear on the box and pieces.

Crownfall identity overview
Crownfall identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

Burgundy, cream, charcoal, and gold give it an old kingdom feel. Clear lettering helps the cards and rules stay readable.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I built the mockups around a physical board, faction cards, towers, and crown tokens. The box, demo table, and rules booklet show the same game, with pins and pouches as supporting pieces.

Application mockups · Select an image to take a closer look.

Board game box, map, cards, and playing pieces
Board game box, map, cards, and playing piecesEnlarge ↗
Faction crest pin and strategy tokens
Faction crest pin and strategy tokensEnlarge ↗
Board game demo table
Board game demo tableEnlarge ↗
Rules booklet with setup and turn instructions
Rules booklet with setup and turn instructionsEnlarge ↗
Campaign archive collector edition
Campaign archive collector editionEnlarge ↗
Crownfall symbol on a collector token pouch
Crownfall symbol on a collector token pouchEnlarge ↗
Brand name on a collector display banner
Brand name on a collector display bannerEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.