Clearledger | Brand Identity Design

A clearer view of independent work.

Clearledger is an invoicing app concept for freelancers. I wanted it to make everyday paperwork feel easier to keep track of.

Clearledger identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I used two blocks with a check-shaped gap between them. It connects keeping records with getting things finished.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Green, white, sage, and pale blue keep the look calm. Simple spacing makes invoice names, amounts, and statuses easy to scan.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed the invoice list on a laptop, with printed documents and welcome materials around the wider set. The screen gives the branding a clear product to belong to.

Application mockups · Select an image to take a closer look.

Invoice list with paid, sent, and draft itemsEnlarge ↗

Invoice organization folderEnlarge ↗

Finance administration launch posterEnlarge ↗

Business finance guideEnlarge ↗

Client onboarding document kitEnlarge ↗

Receipt storage folderEnlarge ↗

Invoicing workshop table cardEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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